Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in Q1 2022 in the US

In the first quarter of 2022, the top 5 delivered meal kits and specialty foods apps in the United States showcased varying trends in weekly downloads and active users. Below, we explore the performance of each app based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced a notable fluctuation in weekly downloads. Starting strong with 89.5K downloads in mid-January, the app saw a decline, reaching a low of approximately 44.9K by late March. Despite this, weekly active users remained relatively stable, ranging from 804K to 937K throughout the quarter.

EveryPlate: Cooking Simplified showed a consistent increase in weekly downloads early in the quarter, peaking at around 23.1K in early February. However, downloads tapered off to about 12.3K by the end of March. Weekly active users exhibited a slight growth, stabilizing between 188K and 207K.

Vivino: Buy the Right Wine saw its peak in downloads in early February with approximately 22.4K. This was followed by a decline, ending the quarter at around 8.9K. Active users also fluctuated, starting at 105K and dipping to a low of 55.4K in mid-March before rebounding to 66.5K by the end of the quarter.

Factor_ Prepared Meal Delivery demonstrated a steady rise in weekly downloads, beginning at around 3K and reaching over 14.5K by late February. The app maintained its performance with downloads hovering around 11K towards the end of March. Active users also increased steadily, from 30.4K to nearly 60K throughout the quarter.

Home Chef: Meal Kit Delivery showed a consistent trend in weekly downloads, starting at approximately 6.5K and peaking at 10.3K in late January before tapering off to 5.6K by the end of March. Active users exhibited a slight decline, ranging from 171K to 152K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.